Agency Registration

Welcome. If you have previously create an agency profile, please log in here.

Rojek's proprietary agency database is one of the resources used to manage the wide range of national agency searches conducted each year.

Each agency location should complete an agency profile with the unique statistics for your office. In addition, the corporate headquarters may also complete a profile with the consolidated numbers for all office locations within your agency. Please coordinate your submissions as necessary.

Required Fields are indicated by an (*)

The Agency Culture Study research questions are located at the end of this form. To participate you only need to complete the required fields, then scroll to the bottom to give us your point of view about your own agency culture.

Agency Information

Agency Name

Required*

Parent Company

Required*

Year Founded

Required*

Website

Required*

Corporate Office Address

Street 1*

Street 2

City*

State*

Zip*

If your corporate headquarters is outside the United States, please provide the address and phone information for your primary U.S. office. Then, in the international field below provide your international coporate contact information.

Corporate Phone

Required* --

Enter a telephone number, including the area code.

Corporate Fax

International Corporate Address

If your international headquarters is based outside the U.S. please provide the international address.

International Phone Number

If your coroprate headquarters is based outside the U.S. please provide the international phone number.

New Business Contact

Name

First Name*

Last Name*

Title

Required*

Contact Information
Required*

	Is the same as the corporate contacts (leave the fields below blank)
	Use the address and phone information provided below

Phone

Enter a telephone number, including the area code.

Fax

Address

Street 1

Street 2

City

State

Zip

Key Facts

Number of Employees
Last year
2 years ago
3 years ago
Capitalized Billings
Last year	Required*	In millions of US dollars
2 years ago
3 years ago
Gross Revenue
Last year		In millions of US dollars
2 years ago
3 years ago
Number of Current Clients by Billing Range
Less than $10M
$10M - 24M
$25M - $49M
$50M - $100M
Greater than $100M

Agency Profile

Other U.S. Locations

Please separate offices by commas. Example: New York, Chicago, Los Angeles

Other Global Locations (or note network affilliations)

Please use the following format using the dash between city and nation, and a comma betwee entries: London-England, Hamburg-German, Paris-France

Agency Classification - Services

Please indicate the subject expertise where the agency is competitively differentiated:

If other, please list:

List Up to 15 Current Clients

Please separate clients by commas.

Core Principles

Please provide your agency's statement of core principals or operating philosophy that characterizes the way in which you approach your business

Differentiation

What differentiates your agency from your competitors?

Industry Expertise
Required*

Please indicate your agency's top 10 areas of expertise.

If other, please list:

Target Audience

Please indicate the subject expertise where the agency is competitively differentiated:

If other, please list:

Desired Growth Categories

What types of clients or industries are you currently targeting for growth (due to lack of conflict/strong expertise)?

Open Commentary

Please provide any additional notes that you feel would be helpful.

Agency Industry Study: Ad Agency Culture Survey

We request your participation in an ongoing research study.

Five Keywords

What five keywords describe the unique corporate culture of the agency?

Five Values

What are five values embedded in the corporate culture of the agency?

Culture Change

How has the agency's culture changed compared to five years ago? (In 100 words or less)

Culture Manager

Who, by title or function, manages the culture of the agency?

Examples

What activities or business practices best represent the culture of the agency in action? (In 250 words or less)

Internal Communication

In what ways, formally or informally, is the culture of the agency communicated to employees? (In 250 words or less)

Client Communication

In what ways are the culture and underlying values of the agency demonstrated to clients? (In 250 words or less)

Permission

I hereby give my permission for the information provided to be reported in aggregate with all other registered agencies for purposes of research. The publication of study findings in collaboration with the American Association of Advertising Agencies (AAAA).

Security

Username (e-mail address)	Required*	Your username must be in the form of a valid email address. This is the address that will be used for password reminders and agency registration updates.
Password	Required*	Please enter a password for logging into your profile in the future. The password should be at least 6 characters, composed of only letters and numbers, and contain no spaces. Passwords are case sensitive.
Confirm Password
	For security purposes, please enter the two words that appear in the box below. Required*