Agency Log-In
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First Time Registration
If you have not previously registered your agency with us, we welcome you to do so.
Agency Industry Study
Ad Agency Culture
In collaboration with AAAA
You are invited to participate in a current research study regarding agency corporate culture and cultural compatibility with clients. The Agency Culture Study research questions are located at the end of the standard Rojek agency registration form. To participate, simply use one of the registration links above. If you choose not to complete the entire agency registration form, you only need to complete the required contact fields to participate in the study, then scroll to the bottom to give us your point of view about your own agency culture. Responses to the Agency Culture Study are strictly confidential, with information to be viewed in aggregate. The American Association of Advertising Agencies will publish the Agency Culture Study Insights as part of the Management Series made available to its members.
The RCG Approach
RCG's approach to agency searches and performance reviews is sophisticated, insightful and fact-based. Client engagements are led by senior consultants with both client and agency management experience. RCG's business and reputation is built on providing clients with highly customized work; we do not have a cookie cutter approach to a search or review.
The RCG Difference – CultureScans® Profile
In addition to carefully tailoring its work to each client's unique needs, RCG believes the awareness of organizational culture is an important consideration in finding the right agency partner or enhancing an existing client-agency relationship. The company’s proprietary CultureScans® Profile is a card sort exercise that profiles corporate cultures and clarifies the important and acceptable cultural differences between agencies and clients. This cultural compatibility is, ultimately, the greatest predictor of teaming success.
RCG Clients
The clients who hire RCG to conduct a search or review are companies who generally spend millions of dollars on their advertising and marketing programs. The selection of their agency partners is a strategic business decision. As a result, the agency resources they typically need are operating on a similarly large scale from both a capabilities and annual billings standpoint. Despite the "large agency" orientation to most RCG searches, the company also prides itself on identifying the "hidden gems," agencies whose specific talents and proven experience match the needs and cultural profile of RCG clients, regardless of agency size.
