Today's marketing and advertising leaders need to constantly assess their agency roster to make sure they have the best resources in place to build their brands, especially with the added complexity of marketing technology and digital media informing brand communication. It isn’t difficult to understand how to design an effective agency review process, it is however, an organizational challenge to do so in a way that builds support for change internally, results in great agency partners, and produces a scope of work you can actually begin to implement in market.
Why not engage the expertise, resources, and proprietary methods that Rojek provides to help you achieve the outcomes you desire?
ASPEN® : Agency Search Process, Evaluation & Negotiation
The ASPEN® process is a strategic and dynamic agency review process focused on cultural compatibility and team-building . We give you:
- Deep subject expertise on the advertising industry to accelerate and enable your own evaluation of agency choices
- A balance between review structure and flexibility of process that engages client teams with agencies appropriately
- Access to CultureScans®, the industry-recognized tool for assessing the relationship and teaming compatibility of a client's corporate culture and that of its prospective agency partners - it's really all about this fit !
- Industry recognized reputation for character, competence and cultural intelligence
- C-suite interpersonal skills to aid and advocate for marketing leaders
- Best of market choices, effectively and efficiently, for short and long term agency solutions
