Many marketing leaders mistakenly assume that they must rely on a personal network of relationships and a few generic databases to conduct an agency search. RCG’s expertise brings a strategic acumen to the agency review process that successfully matches our clients with the best agencies time after time.
It isn’t difficult to understand how to approach an agency search, even though there are many qualified agencies in the industry! It is however, a challenge to execute a national caliber agency search efficiently and effectively, to select the optimal agency for your organization, and to reduce the risks of changing agencies.
Why not engage the expertise, resources, and proprietary methodologies that RCG provides to help you achieve the outcome you desire?
The ASPEN® Process
The ASPEN® process (Agency Search Procedures, Evaluations & Negotiations) is a multi-step, strategic agency review process focused on cultural compatibility and team-building that utilizes
- a precise balance between structure (grounded in unique and relevant agency information) and flexibility that engages client teams appropriately
- the proprietary, CultureScans® card sort––the industry-recognized tool for assessing the compatibility of a client organization and its prospective agency partners
- RCG’s proprietary database of agency information and profiles which captures otherwise unavailable data
- A professional and objective approach to difficult agency teaming and people issues
- RCG’s proven reduction of the risks associated with changing agencies
