Within the corporate client and agency communities, RCG has earned a reputation as a best-in-class consultant based on its quality work, thoroughness and integrity. The RCG team is passionate about the value it creates by helping marketing leaders select and manage agency relationships more effectively and become a better client.

RCG meets supplier diversity requirements through its minority-owned status.

Focus on Culture...For more than a decade, RCG has been a thought leader in identifying and understanding the important role corporate culture plays in effective, enduring client-agency relationships. The company's proprietary tool, CultureScans® Profile, helps quantify and generate an awareness of culture which is then leveraged to the advantage of the client-agency team.

Metrics Orientation...The company's metrics-based approach, supplemented with qualitative input, is used across its entire service portfolio in a way that is tailored to each engagement's goal and each client's needs. In addition, data from the RCG agency-client relationship database provides clients with a benchmark for their current and future performance evaluation scores.

• High quality, customized work
• Team members with both senior corporate and advertising agency experiences
• Depth of strategic analysis
• Proprietary tools, methods and processes
• Organizational consensus building
• Integrated vendor resource
• Trust-based relationships