RCG's Automotive Practice builds on time tested, effective agency review methodologies, further customized for the automotive industry marketers needs.
Our Promise to Automotive Clients
We can immediately assess the performance of your internal marketing team and your external advertising agency resources to improve your marketing and advertising effectiveness, generate significant cost savings and help you achieve your growth objectives.
We can identify and validate what agencies you should trust to build your brand and drive sales, empowering you to efficiently evaluate qualified alternatives, and reduce the risk of agency change.
We Understand Automotive Marketers
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and the unprecedented nature of the challenges faced by the automotive industry today
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the challenges of managing your agency, your dealer partners and the factory or parent company
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the sometimes competing interests of the brand versus retail business model; how you and your dealers make money, and the critical nature of these relationships.
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the need to source the best of industry agency partners who align with automotive clients culturally, but can move your business forward without entrenched bias of the status quo of car advertising
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the complex but critical component of related financial service marketing in the auto finance industry .
We employ proprietary agency review methods
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Our approach to agency reviews is a collaborative change-making process; it creates important ownership and understanding of the selection decision by important client constituencies.
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We offer proprietary tools designed to help you evaluate your current relationships, diagnose problem areas, develop solutions that increase effectiveness and create long-term value.
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Our CultureScans data will help you determine which potential partner is the best cultural fit for high performance client-agency teams that work well together.
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Our proprietary database captures unique and relevant automotive industry experience to inform your agency selection decisions.
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The review process itself creates actionable work; you preview the deliverables and refine the scope of your newly identified agency partner.
Reduce the risk of churning through agencies or re-casting existing relationships
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Automotive advertising industry veteran Cameron McNaughton, who brings 25 plus years of agency and automotive experience that includes Mercedes Benz, Audi, Volvo, BMW, Mahindra and GMAC leads this practice. As the "Partner-in-Charge and architect of McKinney's twelve-year relationship with Audi, he played a key role in re-building the Audi business from 12,500 units in 1994 to over 70,000.
This deep automotive experience combined with our team’s industry leading expertise in cultural assessment and proprietary disciplines / databases gives an automotive marketing leader everything he needs to make the best agency selection decision.
