Every marketing leader needs an easy-to-use system to identify strengths and weaknesses, determine performance objectives and create continuous improvement for the brand or company's marketing efforts.

Based on industry best practices, RCG's proprietary BEST Practices Scorecard allows you and your team to rate the perceived importance and effectiveness of your marketing management performance and identify key opportunities for improvement.

Using a proprietary audit program that allows you to rate the importance and relative effectiveness of up to 100 attributes, RCG creates an easy-to-read performance scorecard which drives a customized improvement map. The improvement map focuses on specific, actionable steps moving you toward a Best Practice performance.

The metrics-based output allows you to easily benchmark your current performance against previous years' to add further insight into your improvement opportunities.

In addition to the quantitative survey, a BEST Practices Audit can be supplemented with diagnostic interviewing by RCG consultants and/or a CultureScans® Profile, which helps define your organization or department's current and aspired culture and views it in context with the corporate culture of other market-leading companies.