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   An Introduction to RCG
   Team
  
– Lorraine Rojek
– Leslie Mapes
– Brad Moore
– Tina Wascovich
– David Windahl
   Culture
   Statement of Ethics
   RCG Values in Action
   History


Brad Moore Brad Moore - Vice President, Senior Consultant

What is appealing to me about RCG, and a main reason why I joined in late 2001, is that we are a results oriented consultancy. We just don't talk about marketing best practices; we offer customized, actionable best-in-class marketing solutions.


I've enjoyed working with the Goodyear Tire & Rubber Company in a multi-year Best Practices Scorecard engagement to establish a global marketing planning process, enhance the marketing organization and skill set, and establish operational marketing metrics. I've worked with ALLTEL Communications and National City Corporation with the ASPEN Process to assess and find the best agency resources with the "right" cultural and strategic fit. Recently, I've completed an engagement with Delta Air Lines and their agency to strengthen their partnership and clarify roles.

I am a strategic and analytical marketer with significant client side experience in the healthcare, consumer package goods and consumer hardlines industries. I have been responsible for multimillion-dollar brands and budgets, and have launched multimillion-dollar new products for Procter & Gamble (Paper Division), Nestle (Nutrition Division), Skil-Bosch Power Tool Company (Dremel Division), and Schering-Plough (Wesley Jessen Division). I bring a high level of accountability and "real world" implementation reality while building relationships with clients.

I have a BS in Chemical Engineering from Iowa State University and an MBA in Marketing and Finance from the University of Chicago Graduate School of Business, where I was also selected to develop and facilitate a leadership development course for first year MBA students.

My home is in Avon Lake, OH, where I enjoy time with my family and watching my three children grow up. I coach soccer, softball and baseball for my daughters and son. I serve on the Building Committee, and have served on Council and Long Range Planning committees for my church. I also mentor local area youth and students at my alumni institutions. When I have spare time, I enjoy music, like to do woodworking and watch college football and basketball – my wife says I'm much more involved than ‘watching'.

"Men of genius are admired, men of wealth are envied, men of power are feared, but only men of character are trusted." — author unknown





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