A Best Practice compensation model and clear contract are a necessity in an effective client-agency relationship.

RCG consultants work collaboratively with client supply chain management and legal counsel to put in place agency contracts reflective of customized client goals and industry cost standards.

RCG negotiates effective agreements because we:

• Know how to connect business results to compensation
• Stay current on standard industry rates and agency costs
• Implement performance-based agency compensation systems for national advertisers
• Have expertise in retail, service and transactional categories
• Offer a database of normative data for agency service quality metrics
• Understand agency cultural differences

RCG helps clients define their resource needs and scope of work requirements for more efficient management of suppliers. Consultants evaluates agency compensation proposals to ensure that the agency fulfills client needs at fair market pricing, ensuring agency profitability.

Clear and equitable agreements with mutually agreed-upon terms and conditions that deliver performance guidelines for both parties.

RCG compensation planning can also apply to broader marketing communication/supplier networks, creating alignment across a client's multiple agency partners.

Media auditing services are provided through our alliance partner, Media Management Inc. (MMI). See strategic alliances for more information about MMI.