A best-practice compensation model and clear contract are necessities in an effective relationship with your outside agencies and marketing communications (or “marcom”) suppliers. RCG works collaboratively with client supply chain management and legal counsel to put in place compensation programs and agency contracts which reflect your unique goals and industry cost standards.
This includes a methodology for identifying and aligning the business priorities of the advertiser and the partner(s) being considered inclusive of overriding financial targets that drive the individual organizations.
Compensation is an important component of successfully managing your agency partner network. The underlying value proposition is grounded in equitable compensation programs that support clear scope of work requirements.
Incentive compensation models are increasingly popular and effective ways to engage both client and agency in keeping their efforts focused on results. RCG has a defined agency performance measurement system that can tie to agency compensation in a number of ways, adding increased accountability in key areas of performance
