• • Culture Counts
  • Top Ten Client-Agency Secrets
  • Do You Have What It Takes?
  • The Shiny Part
  • Build Teams That Build Brands
  • Simple Truths About Talent
  • How to Move Ahead

Agency Advice: Agency New Business Readiness QuizMarketer's Agency Satisfaction Test

Take this self-test to see if your advertising agency resources deliver on the basic elements that result in excellent work.

Dowload PDF.

Marketers Roadmap: Get Ready for 2011

Succeed in the next year by planning now. Download the newest edition of our enewsletter for features like the 2011 Marketing Roadmap.

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Agency Advice: Agency New Business Readiness Quiz

Agencies can succeed in next year's new business presentations by planning now too.  Take RCG's Agency New Business Readiness Quiz and see how your agency rates and where it needs to improve.

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Culture Counts

by Lorraine Lockhart
Corporate culture is the strategic lens by which RCG views the subject of advertising agency selection and effective client-agency business relationships; cultural alignment between teams is the key determinant in... read more

Top Ten Client-Agency Secrets

by Lorraine Lockhart
Rapid change is the norm in business today. Now more than ever, it’s critical for clients and agencies to recognize these top change conditions and to proactively team together to address the issues... read more

Marketers, Do You Have What It Takes?

by Lorraine SLockhart
Extraordinary Marketing Leaders possess these traits and more: Excellent Communicator; Consumer Focused Orientation; Strategic and Decisive Thinker... read more

The Shiny Part: Reflections on the Automotive Agency Search

by Cameron McNaughton
Avoiding the creation of an unreasonable expectation is critical in an agency search.  As a marketer you must be sure that you define specific criteria on which to judge the agencies. You must be honest with yourself about... read more

Build Teams That Build Brands

by Lorraine  Lockhart
Executives and marketing leaders need to be intentional about managing company culture as a means to deliver the business agenda, create competitive advantage and increase brand value.... read more

Simple Truths About Talent

by Ralph Cutcher (Brick House Partners)
Something is wrong. The average tenure for a CMO 2004-2009 is 24.3 months.  There are more open positions now at CMO than ever before.  Agency client relationships average 2 years.  Marketing has lost luster and influence in executive quarters.... read more

AAAA Webinar PDF

by Lorraine Lockhart
Download a presentation that will help your organization leapfrog mine fields and exceed client expectations read more