Grounded in marketing management Best Practices and set against a backdrop of corporate cultural understanding, RCG's MOST Program provides an assessment of your internal marketing structure's:

• Strengths and weaknesses
• Mission
• Organizational design
• Processes and Practices

In addition, RCG helps you evaluate how individual team members' roles and responsibilities contribute to your success.

For new-to-company marketing executives, MOST is an efficient way to get a quick read on the people assets of the organization and set the stage for change.

RCG consultants are skilled at translating your assessment into specific improvement recommendations which include a vision for a more effective and high-performance organization, as well as the specific process improvements, competency models, training workshops, job descriptions and recruitment necessary to achieve it.

The results are highly customized to your organization's needs and goals and can have a highly measurable, lasting impact on your business performance.