Agency performance or relationship issues can stand in the way of doing good work, which makes it difficult to positively impact your marketing performance.

RCG's comprehensive performance evaluation looks at the relationship from both the client and agency's point of view in order to pinpoint the team's strengths and challenges. Through their objective, professional and consensus-building approach, RCG consultants can turn the most sensitive situation into an opportunity for improvement and growth.

RCG uses a combination of qualitative interviews and quantitative surveys to fully understand and report on relationship issues. In addition, the company draws upon its extensive client and agency performance databases in order to provide industry benchmark data.

A cultural assessment using RCG's proprietary CultureScans® Profile creates an awareness of cultural conflicts and similarities which also improves teaming.

The end result is an improvement map which details actionable, measurable steps for the team to take in order to maximize their effectiveness, improving focus, efficiency, relationship and work quality. Often a complementary RCG service, compensation and contract negotiation (COMP), is employed to design an incentive compensation program which reflects and rewards the achievement of improvement map goals.