The company requests that you send your information requests, deadline and contact information via e-mail to
Dave Windahl or to the RCG team member you
wish to interview.
RCG's ability to comment on client engagements, including the search and selection of advertising agencies,
is dependent upon client approval. In most cases a public relations contact from the corporate advertising
headquarters will be designated as spokesperson with regards to the agency reviews and/or performance audits
RCG conducts on their behalf.
RCG team members have 15 to 25 years of experience in the advertising and marketing arena and are
individually prepared to speak on an array of related topics and trends. See individual bios for
details.
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Subject Area and Topics:
Trends in the area of advertising agency selection, client agency relationships, client-agency contracts
and compensation issues, incentive issues, client-agency performance issues, the relevance of corporate
and agency cultures with regards to client-agency partnerships, marketing vendor consolidations,
marketing leadership skills and best practices, marketing organizational culture, marketing
organizational design. Lorraine can also speak to issues regarding female or minority-owned businesses
and entrepreneurship.
Professional Affiliations:
American Management Association, American Marketing Association, Independent Consulting Association,
National Association of Women Business Owners, and the Cleveland Advertising Association.
Advisory Board Member for the Graduate School of Theology, Malone College, former Associate Professor
and Advisory Board Member Kent State University School of Journalism and Mass Communications, former
Board Member of the Bank Marketing Association.
Academic Credentials:
Bachelor of Science in Journalism and a Master of Science in Advertising from Northwestern University,
graduated with highest academic distinction; graduate degree candidate for Master of Arts in
Christian Ministry, Malone College.
(216) 573-3780
lrojek@rcgconsulting.com
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Subject Area and Topics:
Best practices in the area of advertising agency selection, agency reviews, agency performance assessments,
vendor consolidation and trends in the selection of multi-cultural agencies.
Academic Credentials:
Bachelor of Arts from St. Lawrence College. Graduated with honors.
(216) 573-3780
lmapes@rcgconsulting.com
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Subject Area and Topics:
Best practices in the area of advertising agency selection, client agency relationships, client-agency
contracts and compensation issues, incentive issues, client-agency performance issues, the relevance
of corporate and agency cultures with regards to client agency partnerships, marketing vendor
consolidations, marketing organizational design and workflow analysis.
Academic Credentials:
Masters of Business Administration in Marketing and Finance from the University of Chicago Graduate
School of Business and Bachelor of Science in Chemical Engineering from Iowa State University.
(216) 573-3780
bmoore@rcgconsulting.com
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Subject Area and Topics:
Best practices in the area of advertising agency selection, client agency relationships, client-agency
contracts and compensation issues, incentive issues, client-agency performance issues, the relevance of
corporate and agency cultures with regards to client agency partnerships, and marketing vendor
consolidations.
Academic Credentials:
Master of Business Administration from Baldwin Wallace College and Bachelor of Arts from
Cleveland State University, graduated with honors
(216) 573-3780
twascovich@rcgconsulting.com
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Subject Area and Topics:
Status of current RCG client engagements, advertising agency search and performance assessments. RCG's
proprietary CultureScans® Profile and the relevance of understanding a company and agency's unique
corporate culture in agency-client relationships.
Academic Credentials:
Bachelor of Science in Organizational Behavior from Miami University
(216) 573-3780
dwindahl@rcgconsulting.com
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