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   An Introduction to RCG
   Team
  
– Lorraine Rojek
– Leslie Mapes
– Brad Moore
– Tina Wascovich
– David Windahl
   Culture
   Statement of Ethics
   RCG Values in Action
   History


Lorraine Rojek Lorraine Rojek - President and Founder

It is my privilege to lead a wonderful team of people as President of The Rojek Consulting Group (RCG). We believe we make an impact in the lives of our clients and their advertising agencies. Since establishing this consulting practice in 1990, we have developed and refined highly successful, proprietary methods for helping some of the most prominent product and service marketers in the U.S.


Based largely on understandings gained from experience on both the agency and client side of the advertising equation, we pioneered the concept that understanding a company’s and separately agency's unique corporate culture was a hidden key that if unlocked, would allow people to build agency-client partnerships that work... and even stand the test of time. We have advanced this philosophy in a number of ways, creating tools and process to make this the basis of how we work.

My career prior to consulting includes agency account management experience, working with very disciplined and strategic consumer packaged goods clients at advertising agencies Needham, Harper & Steers, Ogilvy & Mather, and Lowe Marschalk. I had the opportunity to put into practice "all the ways to be a better client" when I was the the VP Marketing for Ameritrust, now KeyCorp, at a time when the historically operationally-focused banking industry was first applying principles of marketing and branding to its business.

I attended Northwestern University where I fell in love with Chicago.
I received my undergraduate and graduate degrees from the Medill School of Journalism, graduating with highest academic distinction.

An important influence in my background was the opportunity to be raised in a long-standing family business. I am currently an owner and board member of an industrial manufacturing company founded by my great-grandfather. I've come to think an entrepreneurial spirit (read resiliency) is part of my DNA.

My faith is also an important part of what shapes my view of the world. Without it I would not have been able to battle a nasty cancer or even answer all the fun "why?" questions I get from my four children, ages 6–15.

In my spare time, I enjoy fundraising for the American Cancer Society and serving on the Advisory Board for the Graduate School of Theology at Malone College.

"May the Lord bless you and keep you. May He make his face shine upon you and be gracious to you; The Lord lift up His countenance upon you and give you peace." — Numbers 6: 24-26





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