Within the corporate client community as well as the advertising agency industry, RCG has earned its reputation as a best-in-class consultancy based on its strategic prowess, cultural and political empathy, quality of counsel, thoroughness, and integrity.
The RCG team is passionate about the value it creates by helping marketing leaders source and select the best agency resources more effectively and build teams that ultimately build brands.
Building Blocks of Effectiveness
Besides agency selection, a company’s effectiveness in its advertising and marketing communication efforts includes other building blocks – from brand communication strategy to organizational support for strategy.
Five defined processes with proprietary tools and data allow for value-added consulting. RCG produces clear deliverables based on both information and insight. See “Our Services.”
- Understanding Corporate Culture - For more than two decades, RCG has been a thought leader in identifying and understanding the critical role corporate culture plays in effective branding, teaming, and enduring client-agency relationships.
- CultureScans® Profile - This proprietary tool helps articulate, quantify and generate an enterprise-wide understanding of corporate culture and value systems, focusing on its relationship to branding and client-agency team support for brand building
- Strategic Insight - RCG team members are insightful brand strategists who can evaluate marketing activity and agency utilization in the context of client marketing objectives.
- Metrics Orientation - RCG’s metrics-based approach and proprietary databases, supplemented with qualitative input, are tailored to each engagement’s goal and each client’s needs.
- Velocity - Aligned against this niche, RCG is not only expert but also highly efficient at designing and executing a project plan to fulfill client expectations with value and velocity.
