Cultural Fabric
Corporate value systems shape the “fabric” of a company’s unique culture and its market-facing brand. Culture is central to its success and should be an important consideration in the selection of the advertising agency partner and the creation of branding work that results from that selection.
The external expression of the unique, deeply held beliefs that often guide a company’s employee behavior are a critical part of the experience a customer has with a brand and a source of competitive advantage in the marketplace.
The Sociology of Teaming™
Entrusting the right agency to bring the brand to life externally to multiple constituencies in a strategically insightful and creatively compelling fashion requires that the agency appreciate and work effectively with a client organization’s unique culture. It is the sociology of teaming™ that makes for great partnerships and great work.
Only RCG has the people, methodology, and proprietary data to help you assess your choices in the agency marketplace with corporate cultural fit and compatibility as a consideration in the agency review and selection process.
The subject of corporate culture and the alignment of value systems between teams of client personnel and agency talent are critical factors in creating immediately more effective and cost-efficient agency relationships. Cultural organizational alignment is more likely to also stand the test of time.
The sociology of teaming™ and team building applies internally at companies where the marketing leaders are cultural change agents as well.
